Why advertise with us?

The Wisconsin Dental Association is the largest organization for dental professionals in the Badger State with a member base of more than 3,100 dentists and dental hygienists. With about 4,100 licensed dentists in the state, the WDA is the leading voice for dentistry in Wisconsin.

Our communications also reach hundreds of other dental team members and Marquette University School of Dentistry students – creating a diverse audience of Wisconsin’s dental community for you to engage.

Advertising with the WDA also allows your organization to demonstrate its support of advancing the interests of our members and the dental profession by promoting professional excellence and quality oral health care for the public.

Reach your target audience

By the numbers

Exciting new ways to reach current and potential customers

With ever-evolving WDA member communications, there is no better time to strengthen your brand’s awareness and share your messages via print and digital formats.

Review ShopWDA.org or ratesheet to learn about rates and deadlines for display, CareerForward job board or classified advertising.

*Contract must be downloaded using Adobe Reader (free download here) to view and submit in the writeable format.

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Print advertising

Position your company in front of key decision makers, seasoned dental professionals, new dentists and students planning their dental futures by advertising in the WDA Journal and WDA Sourcebook – both also available to members online in PDF and digital-flip formats.

WDA Journal – Buy ads online now

  • A bimonthly print news magazine recently recognized with awards from the International College of Dentists and the Southeastern Wisconsin Chapter – Public Relations Society of America and the Association of Marketing and Communications Professionals
  • Mailed to 73% of Wisconsin licensed dentists who have chosen to be WDA members and a growing number of dental hygienists, as well as other dental professionals, office team members and Marquette University School of Dentistry students
  • Features current information on what is happening in organized dentistry and the dental industry across Wisconsin

WDA Sourcebook (Member Directory and Practice Guide) – Buy ads online now

  • The WDA Sourcebook is a valuable, desktop reference used year-round by our more than 3,100 members and their dental teams
  • Generate more leads by putting your products and services directly in front of practicing dentists and their dental teams across the Badger State

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Digital advertising

No integrated marketing strategy is complete without a digital presence.

The award-winning WDA.org website and e-blast are the perfect additions to your marketing mix, helping your company reach WDA members and consumers across the state.

The Drill (member e-blasts) – Buy ads online now

  • The Drill e-blast is the weekly electronic newsletter sent to 3,000+ members with email addresses on file with the WDA; the average open rate of the e-blast is 43% and the average click rate is 6%
  • The e-blast provides timely, COVID updates, WDA announcements, special event reminders and more

WDA.org – Buy ads online now

  • WDA.org website attracts more than 110,211 unique visitors per month and logged 283,208 unique page views from  Jan. 1 – Dec. 31, 2020
  • Responsiveness allows website to be viewed on any device

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Classified and job board advertising

Classified advertising – Buy ads online

  • Four classified ad sizes and various categories available
  • Ads can be boxed, include a logo and/or run anonymously
  • Member and nonmember rates
  • Ads appear on WDA.org/classifieds
  • Run in print WDA Journal for just $25 more

 

CareerForward (job board)  –  Buy ads online

  • Offering dentist, dental hygienist, dental assistant, dental lab technician and business staff categories
  • Search by location and/or keyword
  • Run on website and in WDA Journal for extra $25 fee
  • Choose from four sizes, 15 categories, add a box, logo and/or urgent icon for an extra fee

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Practice Transitions Toolbox Directory – Buy ads online now

The WDA Practice Transitions Resource Toolbox is a valuable guide for dentists as they build their team of trusted business advisers.

This is your opportunity to be front and center as they work through important aspects throughout their career transitions – joining, purchasing, expanding or selling a practice.

  • 1,426 unique pageviews of the Practice Transitions section on WDA.org
  • 2:15 average time of visit
  • 38% of WDA members are ages 65+

Download 2021 contract (PDF)

*Contract must be downloaded using Adobe Reader (free download here) to view in the writeable format.

Contact WDA Continuing Education and Special Programs Coordinator Candice Wegner at 414-755-4118 or [email protected] for details.

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Event sponsorships

Annual Continuing Education & Networking Event

Join us as a sponsor for our 2021 WDA Annual CE and Networking event at the Brookfield Conference Center in Brookfield, WI on Thursday, Nov. 11. Popular speaker and founder of ACT Dental, Kirk Behrendt, will present “The 4 Keys to Master Treatment as a Team” for dentists and their dental teams. The all-day CE course will be followed by a networking social.

Enjoy two different sponsorship options:

  • “Gold Level” sponsorship for $2,000
  • “Silver Level” sponsorship for $1,500

Learn more about the BENEFITS of both sponsorship levels and make your commitment by July 31, 2021

Contact WDA Continuing Education and Special Programs Coordinator Candice Wegner at 414-755-4118 or [email protected] for details.

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Event sponsorships

WDA Foundation Golf Outing

The Wisconsin State Dental Golf Tournament is held in the fall every year with proceeds benefiting the WDA Foundation. Sponsorship opportunities are available.

Direct questions to WDA Foundation Executive Director Vicki Bohman at 414-755-4198 or [email protected].

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Advertising policy

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“We’ve worked with the advertising staff at the WDA for many years and have always appreciated their responsiveness and helpfulness. West Bend Mutual Insurance Company is proud to have a long and fruitful relationship with this great organization and its members.”

West Bend Mutual Insurance
Advertiser

“For many years, D&S Dental Laboratory has been a proud advertiser and supporter of the WDA. In an industry where continuous learning is paramount, the WDA provides its members with valuable information and resources and works hard to advance the dental profession overall. D&S salutes the WDA for always putting members’ needs first and giving back to the community. D&S has partnered with the WDA Foundation for the past six consecutive Mission of Mercy events, serving as lead laboratory and helping provide thousands in need with free dental care.”

D&S Labs
Advertiser

“Baker Tilly’s partnership with the WDA is an integral part of our dental advisory practice. We are grateful for the opportunity to stay in touch with the membership base – whether it be through sharing our industry-specific thought leadership or participating in the association’s various events and study clubs. As the leading voice for dentistry in Wisconsin, the WDA has made it possible for our firm to provide valuable insights and advice to dental professionals across the state.”

Baker Tilly
Advertiser