We hear it from members – particularly new dentists and those new to practice ownership – all the time: While they learned a lot about dentistry in dental school, they didn’t learn much about the business side of running a dental practice. That’s why the WDA Board of Trustees, at the recommendation of the Membership Development Committee, has authorized “WDA BizTalks,” a new program providing exclusive, low- to no-cost opportunities for dentists to learn valuable information necessary to make better, more confident business decisions.
The WDA is working with businesses that support the association to present programs focusing on business, practice management and practice transition topics. The WDA BizTalks webinar series will feature timely topics in a quick one hour format. Members who register for and participate in the live webinars can receive non-clinical CE credit.
Upcoming events:
Digital Marketing 101 presented in conjunction with Group One Marketing
Date: May 18, 2021, 6 – 7 p.m.
Speakers: John Parrish | Digital Marketing Director, Group One Marketing
Rick Brandtjen | Creative Director, Group One Marketing
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- History of Digital Marketing
- Modern forms (Display, Video, SEM)
- Analytics and data (Google, Facebook)
- Creating content and ads that connect with patients
- Website as a Lead generator (SEO/Content Marketing and User Experience)
- Future of Digital Marketing
Past events:
Brand Relevance in Dentistry presented in conjunction with Dental Practice Advisors
Date: April 6, 2021, 5 p.m. – 6 p.m.
Speakers: Ken Mathys, CPA | Founder and Principal, Dental Practice Advisors
CE Credits: Live attendees earn 1 non-clinical CE credit
This high-level virtual discussion will include:
- The true meaning of brand
- Brand as the strategic framework for your business
- Myths and truths
- It starts with you
- Delivering your brand promise
- Pricing considerations
Leading from the Core: The Strengths of Women and Leadership presented in conjunction with Core Endeavors Coaching & Consulting
Date: March 9, 2021, 6 p.m. – 7 p.m.
Speakers:
Amy Ackermann | Partner, Core Endeavors Coaching & Consulting
Holly Kollwelter | Partner, Core Endeavors Coaching & Consulting
CE Credits: Live attendees earn 1 non-clinical CE credit
Women tend to approach life from a unique perspective. And while there are no specific “rights” and “wrongs” to leadership, the most important aspect is for anyone, regardless of role, age or gender, to lead and operate authentically, from the center of who they truly are, especially women.
As we celebrate International Women’s Month, we will focus on leadership styles, strengths, and self-care through exploring:
- The qualities and strengths of women as leaders
- The societal norms and pressures that may cause challenges
- Your unique path to authentic leadership
- Tools and resources to support your journey
Be the Leader People Want to Follow presented in conjunction with ACT Dental
Date: Feb. 16, 2021, 12:30 p.m. – 1:30 p.m.
Join us to learn the four most important secrets the best leaders in dentistry have (and it’s probably not what you think!)
- How to bounce back in 2021 to grow your practice and greatly reduce your stress
- The real secrets to creating a super healthy dental team that makes everyone’s lives better
- How you can work fewer days and make more. It’s actually easier than you think.
- How to create more predictability to you and your team enjoy your days more often
Speaker: Kirk Behrendt | Owner, ACT Dental Practice Coaching
CE Credits: Live attendees earn 1 non-clinical CE credit
Passwords, The Good and Evil presented in conjunction with N-Tech Consulting
Date: Jan. 20, 2021, 6 p.m. – 7 p.m.
Speaker: Kevan Kay | General Manager, N-Tech Consulting
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- Why passwords aren’t enough to keep information secure
- How hackers are able to access passwords
- What is Multi-factor Authentication (MFA)
- How does MFA help protect email, cloud applications, VPN and other practice technology
- Q&A
Human Resources 101 presented in conjunction with CLA
Date: Dec. 11, 2020, Noon – 1 p.m.
Speaker: Kim Orsolits, SPHR, SHRM – SCP | Principal, Outsourcing, CLA
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- Overview of key federal labor and employment laws of ADA, ADEA, Title 7, EPPA, FLSA, ERISA, HIPAA, FMLA and many more…
- Recordkeeping is the employer’s responsibility. What should go into an employee file?
- Checklists and best practices for onboarding and offboarding employees
- Q&A
Key takeaways:
- Better understanding of major labor and employment laws
- Recordkeeping requirements
- Ideas and best practices to take back to your office
Securing Your Financial Future presented in conjunction with First Business Bank
Date: Nov. 18, 2020, 6:30 – 7:30 p.m.
Speakers:
Brendan Freeman – President, First Business Bank Private Wealth | Jennifer Verbrigghe, CTFA, CFP – Vice President, Trust Advisor | Jim Myers – Retirement & Investment Services Officer | Nancy Johnshoy, CFA – Vice President, Market Strategist
CE Credits: Live attendees earn 1 non-clinical CE credit
First Business Hosts:
Terry Kotsakis, Vice President, Treasury Management | Paul Jansen, Vice President, Wealth Advisor
This virtual discussion will include:
- The importance of financial planning and how to get started
- Impact of maximizing your employer sponsored retirement plan and what alternatives exist if you don’t have one
- Working with your advisor to develop a strategy for diversification and proper allocation
- Managing Volatility, Market update and what to expect moving forward
Practice Finance Lending Update presented in conjunction with Huntington
Date: Oct. 20, 2020,6 – 7 p.m.
Speakers: Jen Frank, Practice Finance Business Development Officer | Alex Poe, Practice Finance Business Development Officer | Penny Nunn, Practice Finance Financial Pulse Specialist
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- Selling your dental practice
- Buying a dental practice
- As a practice owner, how can you increase your cash flow?
- Starting a dental practice
- Expanding your dental practice
Post-Pandemic Financial Benchmarks and Strategies for Dental Practices presented in conjunction with SVA Dental Services
Date: Oct. 6, 2020, Noon – 1 p.m.
Speakers: Kelly Bradley, CPA, CVA | Principal, Andy Slinger, CPA | Principal, and Laura Zach, CPA | Principal, SVA Dental Services
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- Comparing your practice financial metrics with your peers
- Valuation considerations for your practice
- What to review when valuing a practice you are buying
- Dental industry trends
Business Forward Strategies for Dental Practices presented in conjunction with SVA Dental Services
Date: Sept 16, 2020, Noon – 1 p.m.
Speakers: Kelly Bradley, CPA, CVA | Matt Vanderloo, CPA | Amanda Falkowski, Healthcare Practice Consultant
CE Credits: Live attendees earn 1 non-clinical CE credit
This virtual discussion will include:
- Highlights of post-shelter in place practice strategies
- Overhead rate and reimbursement benchmarks
- PPP loan forgiveness considerations
- Types of funding available from state and federal agencies
- Best practices from Wisconsin dental practices’