With offices closed for routine care, dentists are less accessible to their patients. However, dental needs will surely arise in the weeks ahead. Enter “teledentistry” – the trendiest buzzword of the month. Teledentistry offers opportunities for remotely reconnecting patients with their dentist. Virtual encounters can take on many forms, be it a message exchange, an email… Continue Reading Teledentistry tips during COVID-19 closures
Word of mouth is the strongest form of advertising for many dental offices. One great way to generate some positive buzz is good ol’ fashioned community involvement. It’s easy to overlook something so analog in the age of targeted ads and online reviews. But don’t underestimate the power of physical presence. Whether you work in… Continue Reading 5 easy ways to be visible in your community
Bad investments are everywhere. Nine-unit bridges. Dental therapy programs. Wiring money to Nigerian princes. Investment decisions require an understanding of “return on investment.” What can be gained (or lost) relative to the amount of money invested? Dentists and patients have return on investment (ROI) conversations every day when discussing treatment options. I know my patients appreciate a doctor who’s mindful… Continue Reading WDA means ROI