Best Practices for Paid Advertising during the COVID Crisis

As widespread safety measures are put in place to support citizen health and slow infection rates due to COVID-19, the online world is experiencing an unprecedented change in behavior.  For instance, overall internet traffic has risen by 31% in the last month, making the management of your online presence more critical than ever to ensuring… Continue Reading Best Practices for Paid Advertising during the COVID Crisis

As dental offices make plans to reopen, put your best Find-a-Dentist face forward

The Wisconsin Dental Association and the American Dental Association are both working on public awareness campaigns highlighting the steps dentists are taking to protect the health of their patients and dental teams in the wake of the COVID-19 pandemic. While these campaigns are still in the planning stages as more specific dental office guidance is… Continue Reading As dental offices make plans to reopen, put your best Find-a-Dentist face forward

5 easy ways to be visible in your community

Word of mouth is the strongest form of advertising for many dental offices. One great way to generate some positive buzz is good ol’ fashioned community involvement. It’s easy to overlook something so analog in the age of targeted ads and online reviews. But don’t underestimate the power of physical presence. Whether you work in… Continue Reading 5 easy ways to be visible in your community

Don’t let WDA emails go to spam

The Wisconsin Dental Association uses a variety of electronic communication tools to help keep members up-to-date on organized dentistry news. According to ReturnPath, expect 10-20 percent of emails to get lost in cyberspace, mostly due to overzealous spam filters. To ensure WDA emails are not going into your spam filter, add [email protected] to your safe, trusted… Continue Reading Don’t let WDA emails go to spam

Choosing Blog Topics That Drive Traffic to Your Website

You can think of a blog the same way you would as a first date: It’s your chance to make a good first impression, put your best foot forward, and show someone what you’re really about. But, the cold hard “tooth” (we had to) is that standing out from the crowd online can be tough.… Continue Reading Choosing Blog Topics That Drive Traffic to Your Website

Follow the WDA on Instagram

There’s yet another way you can get important information and updates from the Wisconsin Dental Association – follow us on Instagram! We’re posting engaging images, member profiles and information @wisconsindental, and we’ll be adding contests and other fun activities, too. Instagram is the world’s fastest-growing social media network. Its use among young adults ages 18… Continue Reading Follow the WDA on Instagram

Three tips for a successful landing page

Imagine that your tooth is radiating with pain, you don’t have a dental office to call home and you’re typing “dentist near me” into Google. You click “search,” and within seconds your options appear. What you find on these clickable pages will determine which practice phone number you call, and whose operatory you’ll sit in… Continue Reading Three tips for a successful landing page

How to surprise and delight your patients

As new online tools continue to change the way that patients find their local dentist, practice owners are finding a renewed trust in the power of excellent customer experience to draw them in. As a dentist and business owner, you need to be aware of what uniquely sets you apart from your competition. In other… Continue Reading How to surprise and delight your patients

Are you putting your best Find-a-Dentist® face forward?

Prospective patients seeking to establish dental homes with Wisconsin Dental Association member dentists searched the Find-a-Dentist® online directory an estimated 37,000 times in 2017, thanks to the WDA Own Your Smile and the American Dental Association’s See Your ADA Dentist public awareness/patient utilization campaigns. Another 7,929 Find-a-Dentist® visits were logged by Wisconsin adults in 2018… Continue Reading Are you putting your best Find-a-Dentist® face forward?