Ditch stock images and create content for your practice website

A visual approach to value: ditch stock imagery Stock imagery has the same value as a birthday email from your spouse–although mildly pleasant, it misses the mark of a handwritten note or phone call. Candid photos break through the fourth wall of the internet and welcome your viewers to connect to a more personal side… Continue Reading Ditch stock images and create content for your practice website

The value of unique content for SEO and prospective patient engagement

The current content problem The internet is booming with content competing to be seen, liked and shared. As a result, search engines like Google scour the internet for original content worthy enough to rise above the herd and rank high on page 1 so prospective patients visiting your site are met with an experience as… Continue Reading The value of unique content for SEO and prospective patient engagement