The current content problem
The internet is booming with content competing to be seen, liked and shared. As a result, search engines like Google scour the internet for original content worthy enough to rise above the herd and rank high on page 1 so prospective patients visiting your site are met with an experience as unique as you.
Is duplicate content harming your website?
Sporting your favorite movie quote or viral meme in a blog won’t get your website into trouble, but intentionally “borrowing” or plagiarizing content will. It can be tempting to use existing content to boost search engine optimization or SEO rankings or provide information, but duplicate content on even one page of your site can be poison for your credibility and rank. It’s a common practice for dental marketing companies to use duplicate content in building a site, so if you’re unsure if your site has duplicate content click here to use a free online plagiarism checker.
Using this tool is as simple as copy and pasting text from your site into the text box.
Golden rules for creating unique content
If you’re lucky, using the best SEO strategies may generate you a click, scroll-through or intuitive swipe. But when your page fails to capture the attention of viewers for more than a glance, it’s clear: tweaking and adding keywords is not a substitute for quality. Remember that the most successful content follows a few golden rules:
- It’s well-written, researched and timely
- It holds authority and relevance to the topic in question
- It is straightforward, interesting and easy to understand
- It is unique: consumers trust its original voice and sense of value
- Keyword SEO optimization is only used to complement existing text
Delivering high quality, unique content
Anyone can implement thoughtful keywords into a page and hope for the best–but for a page to truly stand out and rank well it has to add value. If your consumer is searching for bicycle tires and you run a bike shop, consider the possibility that they may have run a flat. Do you have a blog addressing how to fix flat tires? Knowing what your consumers are looking for and the context of their search helps you become their source for timely, relevant and authoritative content.
To find out more about what you can do to spearhead better success online, check out our blog at Wonderist Agency Dental Marketing for helpful tips and tricks, including information about how to respond to negative reviews and what marketing tools might be right for you.