Best Practices for Paid Advertising during the COVID Crisis

As widespread safety measures are put in place to support citizen health and slow infection rates due to COVID-19, the online world is experiencing an unprecedented change in behavior.  For instance, overall internet traffic has risen by 31% in the last month, making the management of your online presence more critical than ever to ensuring… Continue Reading Best Practices for Paid Advertising during the COVID Crisis

As dental offices make plans to reopen, put your best Find-a-Dentist face forward

The Wisconsin Dental Association and the American Dental Association are both working on public awareness campaigns highlighting the steps dentists are taking to protect the health of their patients and dental teams in the wake of the COVID-19 pandemic. While these campaigns are still in the planning stages as more specific dental office guidance is… Continue Reading As dental offices make plans to reopen, put your best Find-a-Dentist face forward

7 social media channels you need to follow

Wisconsin Dental Association Facebook – Follow the WDA on Facebook for public awareness, WDA news and updates and more! WDA Twitter – WDA’s tweets focus on legislative updates and public awareness topics. WDA Instagram – The newest of the WDA social media suite focuses on member profiles, memes and public awareness posts in photo format.… Continue Reading 7 social media channels you need to follow

Don’t let WDA emails go to spam

The Wisconsin Dental Association uses a variety of electronic communication tools to help keep members up-to-date on organized dentistry news. According to ReturnPath, expect 10-20 percent of emails to get lost in cyberspace, mostly due to overzealous spam filters. To ensure WDA emails are not going into your spam filter, add [email protected] to your safe, trusted… Continue Reading Don’t let WDA emails go to spam

How to Tell If a Digital Marketing Agency is Right for Your Practice

It’s 2019 and we all know that digital marketing is vital to the success of your practice. Even though you know this, you may have no idea what the heck digital marketing is and how it works. That’s where an agency comes in. But, how do you choose the right one? Here are some helpful… Continue Reading How to Tell If a Digital Marketing Agency is Right for Your Practice

Choosing Blog Topics That Drive Traffic to Your Website

You can think of a blog the same way you would as a first date: It’s your chance to make a good first impression, put your best foot forward, and show someone what you’re really about. But, the cold hard “tooth” (we had to) is that standing out from the crowd online can be tough.… Continue Reading Choosing Blog Topics That Drive Traffic to Your Website

Follow the WDA on Instagram

There’s yet another way you can get important information and updates from the Wisconsin Dental Association – follow us on Instagram! We’re posting engaging images, member profiles and information @wisconsindental, and we’ll be adding contests and other fun activities, too. Instagram is the world’s fastest-growing social media network. Its use among young adults ages 18… Continue Reading Follow the WDA on Instagram

Three tips for a successful landing page

Imagine that your tooth is radiating with pain, you don’t have a dental office to call home and you’re typing “dentist near me” into Google. You click “search,” and within seconds your options appear. What you find on these clickable pages will determine which practice phone number you call, and whose operatory you’ll sit in… Continue Reading Three tips for a successful landing page