No dentist enjoys a negative review on social media. However, in this digital age, dissatisfied patients (for whatever reason) often resort to social media to “vent their frustrations.” Dentists are discouraged from responding to any negative reviews, but if they choose to do so, they should be very cautious when crafting a response. Failure to… Continue Reading Managing negative online reviews
As widespread safety measures are put in place to support citizen health and slow infection rates due to COVID-19, the online world is experiencing an unprecedented change in behavior. For instance, overall internet traffic has risen by 31% in the last month, making the management of your online presence more critical than ever to ensuring… Continue Reading Best Practices for Paid Advertising during the COVID Crisis
The Wisconsin Dental Association and the American Dental Association are both working on public awareness campaigns highlighting the steps dentists are taking to protect the health of their patients and dental teams in the wake of the COVID-19 pandemic. While these campaigns are still in the planning stages as more specific dental office guidance is… Continue Reading As dental offices make plans to reopen, put your best Find-a-Dentist face forward
If your practice is anything like mine, COVID-19 has put a change to many of the goals set for 2020, and the unknown of when we can start again has me re-evaluating each one. One goal our office set this year was to be more active and present on social media. So, while we cannot… Continue Reading How to stay connected to patients during COVID-19
Your website is the face of your dental practice and usually the first thing a prospective patient sees. If you have the DIY mindset and are looking to build your practice’s website yourself, it might seem like a daunting task. When building a website for your practice, you may have a lot of questions. –… Continue Reading 5 Free Tools to Enhance Your Dental Website
Wisconsin Dental Association Facebook – Follow the WDA on Facebook for public awareness, WDA news and updates and more! WDA Twitter – WDA’s tweets focus on legislative updates and public awareness topics. WDA Instagram – The newest of the WDA social media suite focuses on member profiles, memes and public awareness posts in photo format.… Continue Reading 7 social media channels you need to follow
The Wisconsin Dental Association uses a variety of electronic communication tools to help keep members up-to-date on organized dentistry news. According to ReturnPath, expect 10-20 percent of emails to get lost in cyberspace, mostly due to overzealous spam filters. To ensure WDA emails are not going into your spam filter, add [email protected] to your safe, trusted… Continue Reading Don’t let WDA emails go to spam
It’s 2019 and we all know that digital marketing is vital to the success of your practice. Even though you know this, you may have no idea what the heck digital marketing is and how it works. That’s where an agency comes in. But, how do you choose the right one? Here are some helpful… Continue Reading How to Tell If a Digital Marketing Agency is Right for Your Practice
You can think of a blog the same way you would as a first date: It’s your chance to make a good first impression, put your best foot forward, and show someone what you’re really about. But, the cold hard “tooth” (we had to) is that standing out from the crowd online can be tough.… Continue Reading Choosing Blog Topics That Drive Traffic to Your Website
There’s yet another way you can get important information and updates from the Wisconsin Dental Association – follow us on Instagram! We’re posting engaging images, member profiles and information @wisconsindental, and we’ll be adding contests and other fun activities, too. Instagram is the world’s fastest-growing social media network. Its use among young adults ages 18… Continue Reading Follow the WDA on Instagram