Ditch stock images and create content for your practice website

A visual approach to value: ditch stock imagery

Stock imagery has the same value as a birthday email from your spouse–although mildly pleasant, it misses the mark of a handwritten note or phone call. Candid photos break through the fourth wall of the internet and welcome your viewers to connect to a more personal side of your business. Can your practice spare a couple minutes a week to take candid photos or videos and start engaging online?

Typical stock photos may be visually esthetic, but they do little to describe your practice or its environment.

Candid photos capture the look and feel of the dental office and invite readers to get to know the friendly faces of their dentist and the staff.

Creative, not clinical: start a conversation

Dentists have a habit of becoming clinical in their writing, even if they aren’t clinical with their patients. When writing new web content it’s important to focus on your typical reader’s main concerns. Answering common questions such as “What will it feel like?” or “What are my options?” and providing practical insight builds trust and familiarity within your community.

Are you ready to create?

There is no one right way to create unique content for your site, but having the right tools and knowledge of the basics is a positive step to get you started in the right direction.

• Get to know your consumer. Do you know their common questions, needs or what language they typically use?
• Research the competition. Find examples of work you’re inspired by to use as a jumping-off point.
• Take advantage of existing tools. Small SEO Tools, for example, is a free and versatile platform allowing users to easily check for plagiarism or discover their SEO ranking.
• Set a schedule you can keep. By setting an attainable goal to blog once a month or even once every six months, your journey toward building a strong web presence becomes a gratifying process.

To find out more about what you can do to spearhead better success online, check out our blog at Wonderist Agency Dental Marketing for helpful tips and tricks, including information about how to respond to negative reviews and what marketing tools might be right for you.