Using Google to find the best business (or anything for that matter!) has become second nature.
However, many people are unfamiliar with the Google+ social network and how participating in it affects what people see when they search for your business.
A lot of factors go into helping a dental practice rank well, but one of the easiest things you can do is claim and update your Google+ page.
“How will a Google+ Location page help my dental practice?”
The more information you provide to the search engine, the more it can help you. By understanding who you and your office are, Google can serve up information to the right people. It’s a mutually beneficial scenario: Google wants people to use their network and they’ll reward you for doing so.
Everything posted on your Google+ profile is automatically indexed by Google and since the majority of searches are done via Google, this helps increase your practice’s visibility.
There are two types of Google+ pages; a location page and a brand page.
Brand pages are typically for companies that don’t actually have a storefront. Location pages are for brick and mortar businesses that want to be found through Google search and maps.
Google+ location pages allow dental practices to post images, hours of operation, links to their websites and patients to leave reviews.
Information put into your Google+ location profile shows up when people search for your business or related terms that match your business.
The knowledge box (right-hand side square) draws from your Google+ location profile and displays photos, hours and patient reviews.
Good reviews are paramount to helping prospective patients pick up the phone to make an appointment. They are also one of the many factors in helping you rank higher in a Google search!
Google’s Knowledge Box:
Here’s our favorite part: Have you ever noticed when you search for dental practices in your area that Google produces a list of practices with a map above it? That’s the Local 3-Pack.
Google’s ranking factors for these lists actually aren’t the same as organic search results. This is where Google rewards you for playing their game, using factors like how many reviews your business has, your review star average and the number of +1s your Google+ posts receive.
The Local 3-Pack