Imagine that your tooth is radiating with pain, you don’t have a dental office to call home and you’re typing “dentist near me” into Google. You click “search,” and within seconds your options appear. What you find on these clickable pages will determine which practice phone number you call, and whose operatory you’ll sit in for your treatment.
As a dentist, what can you do to get phone calls when these potential patients land on your website? What do people want to see when they search through service pages on their hunt to find a “dentist near me”? Here are three simple, practical ways to amp up your service pages and get patients to schedule an appointment:
- Have a clear call to action: Every landing page should include a clear, concise CTA. Whether it’s a “Click to Call” button or a contact form, your CTA should be highly visible and easily accessible. Nobody wants to search through a website to find a dentist’s contact information. Visitors look for your “Call Now!” button, and feel confused and disappointed when they can’t find it.
- Be a minimalist: A good landing page provides all the necessary information needed to encourage visitors to convert into patients, but nothing extra. Too much information can be overwhelming, so keep it simple and provide only the essential information to guide visitors down the funnel. The information that you do highlight should be easily scannable; good landing page content is short and sweet. Think bullet points or lists!
- Show people what sets you apart: Cheesy stock photos and generic copy won’t get new patients in your chair. People are entrusting you with their health, and they want to get to know you and your office. If you know what makes you and your practice unique, showcase it on your website! Do you offer same-day appointments? Is your team personable and energetic? Let people know if your office is equipped with state-of-the-art technology, and what comforting amenities you provide in your lobby and the operatory. Mentioning these details on your website offers color and depth.
The average session duration for traffic coming in from a Google organic search (i.e., when someone gets to your site by searching “dentist near me”) is 53 seconds. This means that you have a little less than a minute to turn a visitor into an appointment.
These three simple strategies will ensure that visitors get what they want from your landing pages, while giving you the greatest opportunity for conversions. Have some questions? Contact Wonderist Agency to discuss your marketing needs and get more insight about your landing pages.