To foster tripartite membership and help dentists attract new patients to their practices, the American Dental Association is launching a new consumer advertising campaign called “See your ADA dentist.”
The campaign has two goals: challenge consumers to make their oral health a priority by seeing an ADA dentist and help member dentists drum up new business.
Key campaign performance measurements will be based on online ad views, consumer clicks on the Find-A-Dentist button and FAD search results. The updated Find-A-Dentist search tool will launch April 3 with a more streamlined and easier to navigate.
Your help is needed in populating Find-A-Dentist for a successful campaign launch. Also, when you log in to ADA.org and update your FAD profile by May 1 you will be entered into a drawing for a one-year Mercedes lease or $10,000 cash.
Update your FAD profile by adding a photo, practice hours, location and types of dental benefit programs (insurance) accepted!
ADA toolkits will be made available to help members’ dental staffs pull analytics from the dentist’s FAD profile and to utilize consumer persona research in marketing a practice and retaining patients.
The ADA is also looking at adding online scheduling and patient comment tools to the FAD platform.
