It’s 2019 and we all know that digital marketing is vital to the success of your practice. Even though you know this, you may have no idea what the heck digital marketing is and how it works. That’s where an agency comes in. But, how do you choose the right one? Here are some helpful tips and tricks when vetting a digital marketing agency.
Do They Have Good Reviews? Before you do anything else, check out the company’s reviews! Be sure to read their Google and Facebook reviews to find the most accurate ones. Sometimes, companies use software that will only pull their 4 and 5 star reviews on their sites, but you want an honest view of how their clients see them.
Who Do They Work With? Does the agency cater to multiple different health care fields or are they solely focused on dentistry? Finding a company that only works with dental practices is a sign that you’re on the right track. This means that they understand and know the industry along with what will work best for your digital marketing strategy.
What is Their Website Like? Do they have case studies and a portfolio of websites that you can take a look at before getting in contact with them? Does their website clearly list the services that they offer and what each of them mean? Is it easy to get in contact with someone from the company? These are all questions that need the answer, yes, before reaching out for more information.
How is Your Initial Interaction With Them? First and foremost, is it easy to get ahold of someone and how quickly do they get back to you? How is your conversation with them? Some good signs are that they showed a lot of interest in you and your practice. If someone is just selling you their services without caring about your needs, run. In order to make working with an agency successful, it needs to be a partnership, not a one-way street.
What is Their Culture Like? You need to be sure that you get a good feel for their company culture. It’s important that this matches up with your practice’s culture so that it will be a good fit. For example, if your philosophy and approach to culture is fun and laid back while working hard, ask if that’s how the agency you’re speaking with sees their culture.
At the end of the day, spend time doing research and asking good questions when looking for a new agency. After all, this will be a company that you’re spending your money on and you want to be sure you’re getting the best of the best. Everyone will want something different out of a digital marketing agency and at the end of the day, it’s best to go with your gut!
