Are you putting your best Find-a-Dentist® face forward?

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Prospective patients seeking to establish dental homes with Wisconsin Dental Association member dentists searched the Find-a-Dentist® online directory an estimated 37,000 times in 2017, thanks to the WDA Own Your Smile and the American Dental Association’s See Your ADA Dentist public awareness/patient utilization campaigns. Another 7,929 Find-a-Dentist® visits were logged by Wisconsin adults in 2018… Continue Reading Are you putting your best Find-a-Dentist® face forward?

Four easy ways to market your practice

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As doctors, we know you don’t always take the time to think about your marketing strategy. However, it’s an integral part of every business and that includes dental practices. To keep you focused on dentistry, not marketing, we’ve come up with a few easy ways to market your practice, giving you opportunities to get more… Continue Reading Four easy ways to market your practice

WDAJ-Now 2.0 event upgrade

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Not only can you use your WDAJ-Now 2.0 app to receive semiweekly updates on components, legislation, deadlines and much more, but you can now access information about the upcoming annual continuing education and networking event on Nov. 2. Registration is closed for the event. By clicking the icon in the lower right of your app… Continue Reading WDAJ-Now 2.0 event upgrade

Important info and chance to win prizes for WDAJ-Now 2.0 app users!

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In celebration of the transformation of WDAJ-Now into a semiweekly 2.0 news app, we’re holding a contest for member dentists and dental hygienists who download it or already have the app. From May 1-15, read the WDAJ-Now 2.0 app for a chance to win one of the following: Grand Prize (Dentist): 1 free registration to… Continue Reading Important info and chance to win prizes for WDAJ-Now 2.0 app users!

Win new patients, chance at Mercedes lease/$10,000 – when you update Find-A-Dentist profile!

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To foster tripartite membership and help dentists attract new patients to their practices, the American Dental Association is launching a new consumer advertising campaign called “See your ADA dentist.” The campaign has two goals: challenge consumers to make their oral health a priority by seeing an ADA dentist and help member dentists drum up new… Continue Reading Win new patients, chance at Mercedes lease/$10,000 – when you update Find-A-Dentist profile!

Four questions to ask before creating a new website

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Creating a new website is a great step forward for your practice, but sometimes it can feel like pulling teeth. Now, I know as a dentist that sounds like oodles of fun, however for the rest of us this is a euphemism for a potentially dreadful experience. With so many marketing and web design agencies… Continue Reading Four questions to ask before creating a new website

Google+ location page important to your practice – set one up now!

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Steps to creating a location page Once in Gmail, click the nine box grid to the left of your image in the upper right-hand corner of the page. Select Google+ (red circle with G+ in it) On the left-hand side, there will be a house that says “Home”. Click that and the menu will drop… Continue Reading Google+ location page important to your practice – set one up now!

Increase practice visibility with Google Location page

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Using Google to find the best business (or anything for that matter!) has become second nature. However, many people are unfamiliar with the Google+ social network and how participating in it affects what people see when they search for your business. A lot of factors go into helping a dental practice rank well, but one… Continue Reading Increase practice visibility with Google Location page

9 tips on how to respond to a negative review

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Getting a negative review is not a fun experience, but it needs to be addressed. Here’s our step-by-step guide to responding: Take a moment and a deep breath. You do NOT need to respond immediately, though timeliness is crucial. Read the review, in full. Pick up on nuances. Investigate: Look up their chart and notes.… Continue Reading 9 tips on how to respond to a negative review