Welcome to 2017 and the newest edition of the WDAJ-Now app! When our children were young, my wife and I would try to teach them not to interrupt, but if they needed to they should say “Excuse me.” Somewhere along the line, our son began to regularly add the intensifier “I’ve got something important to… Continue Reading Excuse me, I’ve got something important to say!
Most of us are familiar with the eco-friendly mantra “reduce, reuse, recycle” as a reminder to be responsible about our resources. Lately, an additional R word has gained some traction – repurpose. It is defined as finding a new use for something other than its original purpose. So as the WDA communications team continues to… Continue Reading The 4th R
*Please note that this is a depiction of the 2017 WDAJ-Now 2.0 app Beginning in January 2017, the Wisconsin Dental Association WDAJ-Now 2.0 app, will experience a drastic yet convenient change. Instead of four magazine-style publications, our app will provide news and information updates directly to your cellphone or tablet at least once a week.… Continue Reading WDAJ-Now 2.0 app is ‘new and improved’ for 2017
Creating a new website is a great step forward for your practice, but sometimes it can feel like pulling teeth. Now, I know as a dentist that sounds like oodles of fun, however for the rest of us this is a euphemism for a potentially dreadful experience. With so many marketing and web design agencies… Continue Reading Four questions to ask before creating a new website
A visual approach to value: ditch stock imagery Stock imagery has the same value as a birthday email from your spouse–although mildly pleasant, it misses the mark of a handwritten note or phone call. Candid photos break through the fourth wall of the internet and welcome your viewers to connect to a more personal side… Continue Reading Ditch stock images and create content for your practice website
Looking to post the Wisconsin Dental Association Own Your Smile TV spots on your website and help spread the message of this oral health literacy and public awareness campaign? All WDA YouTube videos can be embedded on members’ dental practice websites or shared on practices’ social media platforms (e.g., Facebook, Twitter). Simply visit the WDA… Continue Reading Embed and share WDA videos
The current content problem The internet is booming with content competing to be seen, liked and shared. As a result, search engines like Google scour the internet for original content worthy enough to rise above the herd and rank high on page 1 so prospective patients visiting your site are met with an experience as… Continue Reading The value of unique content for SEO and prospective patient engagement
Americans receive hundreds of emails per day. As a dedicated member of organized dentistry, you want to be informed. Implement these strategies to ensure you’re receiving all WDA emails. Add [email protected] to your address book or other wda.org emails such as [email protected], [email protected] or your component’s personalized email address from the list below to ensure… Continue Reading 4 ways to guarantee you receive WDA emails
Steps to creating a location page Once in Gmail, click the nine box grid to the left of your image in the upper right-hand corner of the page. Select Google+ (red circle with G+ in it) On the left-hand side, there will be a house that says “Home”. Click that and the menu will drop… Continue Reading Google+ location page important to your practice – set one up now!
Using Google to find the best business (or anything for that matter!) has become second nature. However, many people are unfamiliar with the Google+ social network and how participating in it affects what people see when they search for your business. A lot of factors go into helping a dental practice rank well, but one… Continue Reading Increase practice visibility with Google Location page