How to surprise and delight your patients

As new online tools continue to change the way that patients find their local dentist, practice owners are finding a renewed trust in the power of excellent customer experience to draw them in. As a dentist and business owner, you need to be aware of what uniquely sets you apart from your competition. In other… Continue Reading How to surprise and delight your patients

Are you putting your best Find-a-Dentist® face forward?

Prospective patients seeking to establish dental homes with Wisconsin Dental Association member dentists searched the Find-a-Dentist® online directory an estimated 37,000 times in 2017, thanks to the WDA Own Your Smile and the American Dental Association’s See Your ADA Dentist public awareness/patient utilization campaigns. Another 7,929 Find-a-Dentist® visits were logged by Wisconsin adults in 2018… Continue Reading Are you putting your best Find-a-Dentist® face forward?

Three easy steps to continue seeing WDA in your Facebook news feed

Facebook made a change in 2018 to help users connect with the people they care about, such as family and friends. There will be fewer posts from brands, pages and media companies and more from people in your news feed. This change will cause posts from pages like the Wisconsin Dental Association to show up… Continue Reading Three easy steps to continue seeing WDA in your Facebook news feed

Four easy ways to market your practice

As doctors, we know you don’t always take the time to think about your marketing strategy. However, it’s an integral part of every business and that includes dental practices. To keep you focused on dentistry, not marketing, we’ve come up with a few easy ways to market your practice, giving you opportunities to get more… Continue Reading Four easy ways to market your practice

Smells phishy to me…

Few things are more frustrating to me as a WDA officer, and especially as your editor, than hearing a member say “When did that happen?” or “I didn’t know anything about that!”. The WDA communications team makes a tremendous effort to keep our members updated on association activities and advocacy efforts often and in a… Continue Reading Smells phishy to me…

5 tips to give your dental practice website search engine optimization success

 As marketers, we often get asked about the mysterious tactics of search engine optimization. While SEO is certainly more of a chess game than other marketing tactics, it doesn’t have to be as complicated as it seems. Use the following techniques to set your practice website up for success and provide a great launch point… Continue Reading 5 tips to give your dental practice website search engine optimization success

Getting Homeland Security’s attention

Dr. Gene Shoemaker (Waukesha) didn’t realize counterfeit software was a huge issue until two Homeland Security agents showed up at his dental office. Luckily, he and his partner Dr. Kate Gilson (Waukesha) weren’t in trouble, but HS was investigating four instances of purchasing counterfeit software on systems registered to the Shoemaker & Gilson Family Dentistry… Continue Reading Getting Homeland Security’s attention

Important info and chance to win prizes for WDAJ-Now 2.0 app users!

In celebration of the transformation of WDAJ-Now into a semiweekly 2.0 news app, we’re holding a contest for member dentists and dental hygienists who download it or already have the app. From May 1-15, read the WDAJ-Now 2.0 app for a chance to win one of the following: Grand Prize (Dentist): 1 free registration to… Continue Reading Important info and chance to win prizes for WDAJ-Now 2.0 app users!

Win new patients, chance at Mercedes lease/$10,000 – when you update Find-A-Dentist profile!

To foster tripartite membership and help dentists attract new patients to their practices, the American Dental Association is launching a new consumer advertising campaign called “See your ADA dentist.” The campaign has two goals: challenge consumers to make their oral health a priority by seeing an ADA dentist and help member dentists drum up new… Continue Reading Win new patients, chance at Mercedes lease/$10,000 – when you update Find-A-Dentist profile!